I caught a newsbit on “E” entertainment network about VSX, which is the new fitness apparel line from Victoria’s Secret. If you as a woman are depressed by how much you don’t look like those skinny models, now you can try on their exercise clothes and see how much that motivates you to do cardio.

Isn’t it bad enough that Victoria’s Secret sends out those monthly catalogs to wives, only for their husbands to snatch them up and masturbate to? There’s no way the average woman is going to fit into a bra and panties like those models. Now I guess the idea is that you buy the fitness wear before the lingerie because, well, you’re too fat for the lingerie.

If all goes well, I predict that Victoria’s Secret could branch out from VSX to diet food plans similar to Jenny Craig. “Eat what the models eat and look great in your thong.” So they’ll send you some lettuce shreddings and a vomit bag for the box of twinkies you’ll fall into temptation over right around midnight.

I guess we can’t help it. We like looking at perfect bodies and women like dreaming they have the perfect bodies. Buying the catalog lingerie is about as close as some women will get to fulfilling that wish. On the other hand, while most women can’t compete with the runway angels, they can look great in revealing clothing and a bra that pushes up their bosom past their neck. Guys won’t complain about that, unless excess flesh is seeping out the seams and flapping in the wind.

As for the exercise wear, it is in the test phase according to this post. I honestly don’t know if it will succeed but I think it stands a good chance. VS is all about image and achieving that image–makes sense that they sell the clothing you’ll sweat in, and later cry in as you stand on the scale.

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